As a part of the ATLAS brand, ATLAS Kitchen caters to the dining needs as an extension of the envisioned urban lifestyle.
We identified the missing element of the district and built on the existing ‘ATLAS’ brand (which is an interesting visual mix of modern western touches is infused with traditional Chinese elements like calligraphy) to create a new identity for Atlas Kitchen.
Atlas Kitchen’s branding, hence, is an exploration and fusion of the East and the West with a modern twist and touch.